Writing For Broadcast Raising Voice Against Racial Discrimination

Question: Discuss about the Writing For Broadcastfor Raising Voice Against Racial Discrimination. Answer: Raising Voice Against Racial Discrimination in Workplace of Malaysia Objectives: The objective of the public service broadcasting is to increase awareness against racial discrimination at the work place in Malaysia. Issues like race and religion in a multi racial and multi regional country like Malaysia has become evident in the recent time. It falls under the responsibility of the media to write and talk about the issue and create a balanced environment where everyone can enjoy their basic rights and freedom. The aim of creating a broadcast content and a video is to create awareness among the people of Malaysia and remove any kind of religion-based controversial issues. Brief Synopsis: In the era of globalization and multi cultural work, every workplace consists of people coming from different religion, culture and social background. These differences often result in discriminations at the workplace. It has been evident that discrimination is not only based on race and religion but on the basis of age and gender as well. However, this should not be the situation at a work place. While there have been many laws enacted to fight against the increasing discrimination, the situation still remain unchanged. People are experiencing discrimination in the form of harassment and crude remarks. The aim of the public service announcement is to create awareness among the people who bullies and get bullied on racial discrimination at workplace. Target Audience: The target audiences for this service are the local people of Malaysia. However, the advertisement can be made viral by using the social media platform as well. Other audiences are the government of Malaysia. Title: Increasing Workplace Discrimination Duration of advertisement: 30 secs Video Audio TC: 00:00- 00:04 Mid-angle shot of a man (aged 45 years) shouting on another woman (aged 25 years) at a office premise Older man: You cannot do a simple thing. Its not the problem of your eligibility. I have seen people from your culture. You all are good for nothing. TC: 00:05 Over the should shot focusing the mid aged woman showing a sad face A gloomy music TC: 00:06-00:08 Mid shot of the younger woman turning back to his own place Giggling and whispering of a group of people from background TC: 00:09-00:13 Mid shot of 4 people standing together and mocking the bullied person Whispering and giggling of the group of people TC: 00:14 Close up of the younger woman with a gloomy A sad music TC: 00:15-00:18 Close up of the elder man at his office cabin VO: Dont know how they get job. These people do not belong to our society. TC: 00:19-00:21 Long shot of the employees going out of the office Music: Sound of people stepping out of the office TC: 00:22-00:24 Mid shot of the elder person at his home holding a mobile phone What happened my child? Why are you looking so down? Is everything alright? TC: 00:25 Low angle shot focusing on the mobile phone showing gloomy face of the girl A sad music portraying tension TC: 00:26-00:28 Close up of the girl over the mobile Dad! I was harassed today at the workplace. My boss said dont know how I got the job and that people like me do not people to their society TC: 00:29-00:30 Hundreds of people are discriminated at the workplace daily. Stop racial discrimination. Story Board: References: Chavez, L.J., Ornelas, I.J., Lyles, C.R. and Williams, E.C., 2015. Racial/ethnic workplace discrimination: association with tobacco and alcohol use.American journal of preventive medicine,48(1), pp.42-49. Hagelskamp, C. and Hughes, D.L., 2014. Workplace discrimination predicting racial/ethnic socialization across African American, Latino, and Chinese families.Cultural Diversity and Ethnic Minority Psychology,20(4), pp.550-560. Themalaymailonline.com 2016 Workplace discrimination a reality in Malaysia Azizi Ahmad Available at: https://www.themalaymailonline.com/what-you-think/article/workplace-discrimination-a-reality-in-malaysia-azizi-ahmad [Accessed on: 17-4-2017]